Francesca Diletta Sala
Lead Creative Strategist
About me
👋 Diletta here (she/her). London based 🇬🇧
Outdoor nuts and climbing addict, who recently completed the first low-carbon emission ascent of Mont Blanc, cycling from London to raise awareness of melting glaciers.
On weekdays, I work as the Lead Creative Strategist for Leffe at draftLine Europe, the in-house agency of Ab-InBev.
Previously, I worked as a Social Content and Digital Communication Specialist at Sky Italy, where I enjoyed contributing to Sky's social channels and assisting the marketing team in shaping digital strategies for marketing campaigns.
I kicked off my career in the social department of Publicis Italy, bringing a fun agency background to the mix.
About my work at draftLine
I joined draftLine in 2020 as a Senior Creative Strategist, focusing on key Ab-InBev brands in the Italian market.
After contributing to the growth of the Italian market for a few years, I advanced to the role of Lead Creative Strategist for Leffe Europe. Currently, I oversee essential markets for Leffe such as Italy, Netherlands, France, Belgium, and the UK. My focus is to lead the growth of the brand to become the next global brand within the Ab-InBev portfolio.
During my journey with Leffe, I proudly celebrated two Effie Awards.
About my past experience in Sky Italy
The best memory I have? Being on set with Paolo Sorrentino and Jude Law.
My main responsibilities included defining the social strategy for digital and social communication at Sky Entertainment's social channels.
I was also responsible for crafting the video strategy for key entertainment programs. This encompassed overseeing the entire production process, from defining video scripts to supervising the shooting and editing phases.
About my interests
Don’t drink and climb!
I got hooked on climbing in 2021 during the pandemic, and it quickly became a passion.
To sidestep that awkward moment at restaurants when choosing wine, I completed FISAR Sommelier courses I - II - III.
My love for photography dates back to my teenage years. In recent times, I've melded my passions, collaborating with Reporter Gourmet in Milan to capture enticing food photos.
