👋 Diletta here (she/her). London based 🇬🇧
Outdoor nuts and climbing addict planning the first low-carbon ascent of Mont Blanc from London by bike in the summer of 2024.
On weekdays, I work as the Lead strategist for Leffe at draftLine Europe, the in-house studio of Ab-InBev.
Previously, I worked as a Social Content and Digital Communication Specialist at Sky Italy, where I enjoyed contributing to Sky's social channels and assisting the marketing team in shaping digital strategies for marketing campaigns.
I kicked off my career in the social department at Publicis Italy, bringing a fun agency background to the mix.
I joined draftLine in 2020 as a Senior Creative Strategist, focusing on key Ab-InBev brands in the Italian market, including Corona, Stella Artois, Leffe, and Beck’s.
After contributing to the growth of the Italian market for a few years, I advanced to the role of Lead Strategist for Leffe Europe in 2022. Currently, I oversee essential markets for Leffe such as Italy, Netherlands, France, Belgium, and the UK. My focus is to help the brand to become the next global brand within the Ab-InBev portfolio.
During my journey with Leffe, I proudly secured two Effie Awards in the last two years. Since 2022, I've also had the honor of participating as a jury member for the UK Effie.
The best memory I have? Being on set with Paolo Sorrentino and Jude Law.
My main responsibilities included defining the social strategy for digital and social communication at Sky Atlantic and Sky Uno.
I was also responsible for crafting the video strategy for key entertainment programs. This encompassed overseeing the entire production process, from defining video scripts to supervising the shooting and editing phases.
Don’t drink and climb!
I got hooked on climbing in 2021 during the pandemic, and it quickly became a passion. Studies show that the outdoors has a positive impact on mental health. Look at those mountains ➡️➡️➡️➡️➡️➡️➡️➡️➡️
To sidestep that awkward moment at restaurants when choosing wine, I completed FISAR Sommelier courses I - II - III.
My love for photography dates back to my teenage years. In recent times, I've melded my passions, collaborating with Reporter Gourmet in Milan to capture enticing food photos.