How to rebuild brand love

Not the ordinary influencer campaign.

Corona has teamed up with Ogyre, a non-profit committed to saving the ocean from plastic, to launch the SalvaMare project.

The project encourages local fishermen to bring back the trash they find in the sea and pay them for it, just like fish. The collected ocean trash has been transformed into the Salvamare collection.

Convincing Italians to pair their traditional food with a beer? Unthinkable until we launched Raddoppia Il Gusto in 2020.

In 2020, the COVID-19 pandemic led to prolonged closures of pubs and bars, causing financial difficulties for many pub owners.

"Save Pub Life" (Salva il tuo bar) championed people to support their local pubs by buying gift cards, providing establishments with essential funds to navigate through challenging times.

What makes the Kardashian show stand out? Their incredibly cool language.

To celebrate the launch of the latest season of the Kardashians show on Sky, we introduced the Kardictionary.

This interactive lexicon seamlessly incorporates words and expressions commonly used by Kris and her quirky daughter into a unique dictionary, the Kardictionary.

What’s the enemy of any TV series? Spoiler

Euphoria follows a bunch of high schoolers dealing with love, friendships, drugs, sex, trauma, and social media. The show lays it all out there in a pretty bold way.

That got us thinking – we needed to do more than just hype up the series.

So, we teamed up with the Italian Psychologists Association to launch an awareness campaign. Our main goal shifted from just promoting the show to making sure people were in the know.

X Factor stands out as one of the most important singing competitions, with the 12th edition unfolding in Italy last September 2019.

Throughout the four-month duration, all eyes were on the contestants, and the role of social media was a crucial aspect of Sky's communication.

As the individual responsible for shaping the social media strategy at Sky, my role involves supporting internal stakeholders by providing data and information.

Key responsibilities include:

-Implementing a day-by-day communication plan for social media coverage on Sky Uno.

-Live coverage on Sky Uno during the airing of episodes throughout the competition phase.

-Generating weekly data reports based on Nielsen Social and Socialbakers analytics.

-Conducting real-time sentiment analysis.

-Managing influencer invitations.

-Overseeing the Photobooth project in collaboration with Instagram.

-Developing and executing a fluid content video strategy.

Celebrating the first party of the universe with Jägermeister.

Undoubtedly, the best breakfast is at home, undoubtedly in bed.

How many #NewYearResolutions did you make last January?

Creating new connections is more challenging than you might think. Did you ever try with a Nescafé cap?